The Morning Mugshot was a social media campaign for a local coffee roaster and cafe. The purpose was to increase customer engagement by having people upload pictures of themselves with their favorite cup of coffee. By tagging these "mugshots" with both #buonacafe and #morningmugshot, customers were entered into a weekly giveaway for 3 .lbs of their favorite coffee. We partnered with the morning crew from a local radio station in order to get the word out and piggy back from their available traffic base.
Here are examples of some user-generated content:
